FORET | DTC Brand

Overview

FORET is a premium Spanish DTC brand specializing in mushroom supplements and nootropic blends. The brand offers carefully formulated products combining functional mushrooms (Lion's Mane, Cordyceps, Reishi) with Mediterranean herbs, focusing on cognitive enhancement and immune support. What sets FORET apart is its science-backed formulations, sustainable practices, and sophisticated brand identity that brings premium wellness supplements to the modern consumer

Challenge

Despite having excellent products and strong initial sales, FORET faced several critical challenges in scaling their DTC business:

  1. High cart abandonment rates (72%) due to premium pricing and customer uncertainty about mushroom supplements
  2. Low repeat purchase rates (only 18% of customers made a second purchase within 90 days)
  3. Difficulty conveying complex product benefits through digital channels
  4. Need to justify premium pricing in an increasingly crowded supplement market

The brand needed to transform their email marketing to address these challenges while maintaining their premium positioning and scientific credibility.

Solution

Developed a comprehensive email marketing strategy focused on three key areas:

Purchase Decision Support

Customer Value Optimization

Lifetime Value Enhancement

Results

Smart Replenishment Flow

Welcome Flow

Abandoned Cart Recovery Flow

Terra Nostra | DTC Brand

Overview

Terra Nostra is a Rome-based food delivery service that's bringing the tradition of Italian home cooking into the modern age. Each week, subscribers receive a box of fresh, seasonal ingredients sourced from a network of small farms across Italy, along with recipes for traditional dishes that highlight these ingredients.

Founded by siblings Marco and Sofia Rossi, whose family has owned a small farm outside Rome for generations, Terra Nostra connects urban dwellers with the flavors and traditions of rural Italy. What sets Terra Nostra apart is its commitment to preserving traditional Italian recipes and supporting small-scale, sustainable agriculture.

Challenge

The company has seen success in several major Italian cities, building strong relationships with local farmers and a loyal customer base who appreciate the connection to their culinary heritage. Now, Terra Nostra is looking to expand to other European countries and increase customer retention rates.

Solution

Developing welcome sequences for new customers, creating content that highlights the farmers and regional specialties, and designing reactivation campaigns for customers who have paused their subscriptions. The challenge was to craft emails that not only drive sales but also foster a deeper connection between customers and Italian food culture.

Results

Post-Purchase Flow

Winback Flow

5-Star Review Flow

Byens Cykler | Local business & eCommerce

Overview

Byens Cykler aims to revolutionize urban transportation in Copenhagen by providing premium, sustainably-crafted city bicycles. The brand focuses on connecting riders with their city through thoughtful design and community engagement

Challenge

Byens Cykler needed to establish itself as more than just another bike shop in Copenhagen's competitive market.

The brand was struggling to:

Solution

I developed a comprehensive email marketing strategy that transformed Byens Cykler's communication approach through:

Strategic Email Flows

Educational Content Strategy

Community Building

The solution focused on positioning Byens Cykler not just as a bike shop, but as a lifestyle brand that empowers sustainable urban living through thoughtful design and community engagement. Each email campaign was crafted to reflect the brand's premium positioning while maintaining an approachable, community-focused tone.

Results

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